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Consumers Corner


Extra Virgin Olive Oil (EVOO) is prized not only for its distinctive taste but for its beneficial health properties. It is the purest and most expensive form of olive oil on the market. To qualify for an EVOO rating, an olive oil must be certified by the International Olive Council as having superior taste and a high oleic acid composition. To achieve the rating, the oil must have been extracted by mechanical means without the use of excessive heat, and without any form of solvents or additives.

Health Benefits

Extra Virgin Olive Oil, a staple of the heart-healthy Mediterranean diet, has beneficial anti-inflammatory properties that contribute to better health in numerous ways. Most Extra Virgin Olive Oils contain high levels of monounsaturated fats, a healthier form of dietary fats. In addition, Extra Virgin Olive Oils contain antioxidants like polyphenols and tocopherol that aid in disease prevention. Among its chief benefits, EVOO has been linked to reduced risk of heart disease, reduced cancer risk, lower levels of obesity and diminished risk of Alzheimer’s disease.

Olive Oil and Skincare

Extra Virgin Olive Oil is loaded with nutrients and antioxidants, making it a nourishing choice for skin care. Loaded with Vitamins A and E, it can help repair skin damaged by sun, age and pollutants. EVOO can be massaged into skin as a moisturizer or combined with sea salt to exfoliate skin. For skin care, choose the purest form of EVOO you can find as processed olive oil may have lost valuable nutrients and a flavored or ingredient-infused oil could irritate your skin.

Freshness Matters

Many Americans don’t realize how much freshness matters in an Extra Virgin Olive Oil because, sadly, many Americans have never tasted fresh oil.

Extra Virgin Olive Oil loses many of its healthful benefits over time. Similarly, the flavor can become rancid if the oil is stored improperly or used beyond its shelf life. In some cases, European producers will sell their freshest EVOO to European consumers and export older oil to America. The result? Not only do consumers miss out on the amazing flavor of fresh olive oil, they are denied the significant health benefits of having it in their diet.

Buying locally produced olive oils from a trusted dealer is your best option for getting a fresh, flavorful oil with its full contingent of health properties.

Texas Extra Virgin Olive Oil

Why should consumers choose Extra Virgin Olive Oil produced in Texas? The most prominent reasons are freshness and trust in your supplier. At present, Texas accounts for a very small percentage of olive oil production, with the majority of the commercial oils imported from Europe, and the bulk of American olive oil coming from California. However, the Texas industry is growing and the rate of its continued growth will depend largely on the demand for locally produced olive oil.

Reasons to Buy Texas Extra Virgin Olive Oil

Freshness: Fresh olive oil is superior in taste, quality and beneficial health attributes. Buying from a local producer is one of the best ways to ensure freshness.

Reliability: When you buy locally, you’re more familiar with the growing region, varietals used and harvest dates.

Information: A local producer can provide information about the quality of the harvest, the processes used in extraction and the sourcing of the olives.

Economic: Buying locally supports a burgeoning Texas industry and keeps your money in the state’s economy.

EVOO Fraud

Extra Virgin Olive Oil is the purest form of olive oil in the market—as long as you’re getting the real thing. Recent news accounts have detailed how impure product displaying EVOO labeling has made its way onto supermarket shelves. “Extra Virginity: The Sublime and Scandalous World of Olive Oil”, a book by Tom Mueller, exposes fraud in the Extra Virgin Olive Oil industry and cautions buyers to beware. What’s a consumer to do? Look for local olive oils. It pays to know your retailer, know where your olive oil comes from and, when possible, know the producer.